Over the past several weeks, I’ve realized that I need to reevaluate how I’m branding myself and my company, Organic Lyricism. Although my friends and family are very familiar about my passion for art and science, I have a nagging feeling that my passion is not resonating online.
The Brand Gap by Marty Neumeier
A couple of days ago I reread one of my favorite books on branding, The Brand Gap by Marty Neumeier. In the book, Neumeier forces you to answer these THREE LITTLE QUESTIONS:
- Who are you?
- What do you do?
- Why does it matter?
Over the upcoming week, I will try my best to answer these questions. In the meanwhile, this is what I am now…
Arlene Ellis Overview, September 2013
I’ve been told that I’m stubborn. I stubbornly disagree, of course. I’d like to think I’m open to alternative approaches, provided I respect your reasoning. Let’s see, what else have I been told?
- “You need to focus, focus, focus!”
- “You think too much!”
- “You over analyze everything.”
- “Well, you’re just interested in everything. Aren’t you?”
- “Your illustrations are really out there! Are you sure you don’t take psychedelics?”
- “You’re too uptight, logical and practical. Relax a little!”
- “You’re definitely a Type A!”
- “You have a good heart, but you have to censor your ideas.”
- “You’re brave for pursuing your art.”
- “You’re naïve for pursuing art.”
- “You need to be more humble.”
- “You need to be more confident!”
- “You’re smart, but how can you help me?”
- “You need to stop caring what people think!”
- “I admire your passion and idealism, but you’re going to stave.”
- “Good luck with your dreams. You’ll need it.”
- “Why be anti-corporate, you’re not going to change anything.”
- “Stop being so practical!”
- “Start being more practical!”
- “It’s admirable that you care about human and animal rights, but nothing’s going to change.”
How I could be perceived as both too pragmatic and not pragmatic enough, is beyond me! I can’t get too annoyed by all the concerned opinions people throw my way. Most of the people who tell me these things care genuinely about my survival. I don’t think I’m that unfocused. Nor do I think I’m interested in everything:
Main Interests Over the Years
Ages 6-14: Fashion and Visual Arts
Ages 15-17: Biology
Age 18: Fashion and Visual Arts
Age 19: Visual Arts and Writing
Age 20: Biology
Age 21-22: Neuroscience and Visual Arts
Age 23: Medicine and Graphical Arts
Age 24: Graphical Arts and Medical Marketing
Ages 25-27: Medical Marketing and Medical Copywriting
Age 28-29: Medical Copywriting, Visual Arts and Fashion
Age 30: Visual Arts, Fashion, Biology
Call me crazy, but this list of interests does not seem to include “everything.” It looks to me like I’ve always been interested in art, fashion and biology. Over the past few years, I’ve been advised to pursue graduate degrees in these professions. “Have you thought about earning an MFA? Why not pursue a degree in fashion or textile design? You should get your Ph.D. in biology.”
A generalist species is able to thrive in a wide variety of environmental conditions and can make use of a variety of different resources… A specialist species can only thrive in a narrow range of environmental conditions or has a limited diet. Most organisms do not all fit neatly into either group, however. -Wikipedia
As of now, I’m not interested in pursuing graduate degrees in the visual arts, fashion or biology. Why? Because I would be miserable. I understand the need for specialists; however, I also think generalists are vital too. Generalists are the people who can mine useful insights buried across multiple disciplines. Many writers are generalists. I suppose one could argue that writers have specialized in the craft of writing, but the craft is a merely a means to an end.
It’s not about writing, painting, sewing, drawing, etc. These are modes of communication. It’s about the idea. Ideas are what change the world.
My illustrations are not simply about depicting natural phenomena through a decorative lens. They are about revealing the interconnectedness among all species. They are intended to inspire an appreciation and hopefully a desire to protect our natural world.
I’m not sure when I developed a thing for birds, but apparently I’ve been drawing them since 2010! I thought it would be interesting it to see how my illustration skills have evolved over the last three years.